The S-E-M-D-R Model of Schramm: Description and Application to Mass Communication in Different Social Systems

Abstract

Schramm 's S-E-M-D-R Model has been widely used in
communication literature. However, literature on the application of the model
in a specific communication situation and with implications to different social
systems is scarce. Scattered research results have been reviewed and compiled
to show the application of the model to mass communication situations in
varying social systems.