The Preferences of Youth Agripreneurs for Agricultural Market Outlets in the Lake Zone, Tanzania

Abstract

The agricultural sector is vital to Tanzania’s economy, contributing ~30% to GDP and employing over 65% of the workforce. With a growing youth population, youth groups hold significant potential to drive sustainable economic development through innovative agricultural practices. However, challenges like limited market access persist despite government efforts to promote youth engagement in economic development initiatives. This study examines the factors influencing the selection of agricultural market outlets by youth groups, including wholesalers, assemblers, and direct consumers, in Mwanza City and Ukerewe District. Data from 93 youth groups were collected using a cross-sectional design with stratified random sampling. Multinomial logistic regression, guided by Random Utility Theory, was used to analyse outlet selection. Findings show that higher education levels among group leaders reduce the likelihood of selling to assemblers, as do specific product categories. Improved infrastructure and better market access increase the probability of engaging with assemblers, while unfavourable market arrangements deter it. Inadequate infrastructure also lowers the likelihood of selling directly to consumers. The study recommends enhancing education and training, emphasizing gender inclusivity in leadership, improving market infrastructure, formalizing market arrangements, and promoting product diversification and value-added activities. These measures can empower youth groups to overcome barriers and contribute to sustainable economic growth in Tanzania’s agricultural sector.